Yamaha U.S. Marine Business Unit joined forces with Roush® and Regulator Marine to reveal the world’s first hydrogen-powered outboard for recreational boats, to car manufacturers, automotive component suppliers and aftermarket equipment manufactures from around the globe during the 2024 Specialty Equipment Marketing Association in Las Vegas, Nev. Complimented by a hydrogen fuel system designed by Roush, to power the outboard, and a custom boat hull from Regulator Marine, the Yamaha H2 outboard concept was on display for 160,000 registered attendees, including over 2,300 approved media, during the course of the show.
Together, Yamaha, Regulator and Roush highlighted the future of propulsion, setting the stage for a groundbreaking crossover between marine and automotive innovation. With a goal of achieving carbon neutrality by 2035 for operations and 2050 for products, Yamaha is championing a multi-technology approach aligned with SEMA initiatives to motivate others in the industry to pursue carbon neutrality within product lines.
Yamaha has a long-standing commitment to exploring innovative and sustainable technologies, including hydrogen as a potential fuel source. The company’s interest in hydrogen technology began in 2003 with early research into alternative energy solutions aimed at reducing environmental impact. Over the years, Yamaha collaborated with various partners to develop hydrogen-powered engines. These efforts align with Yamaha’s broader strategy to reduce carbon emissions and contribute to a more sustainable future. By exploring hydrogen as a clean and renewable energy source, Yamaha is advancing environmental goals while maintaining performance and reliability.
The pursuit of hydrogen technology is just one example of Yamaha’s suite of multiple technology solutions to reduce carbon. Earlier this year Yamaha Motor Co., Ltd. acquired electric marine propulsion leader Torqeedo GmbH, expanding Yamaha’s capabilities in electric and hybrid power. In addition, Yamaha is also actively researching and promoting the use of sustainable marine fuels as part of ongoing efforts toward carbon neutrality across the industry.
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